Seeing Our Work "In Situ"

It's always exciting to see something created by Perdue Creative in the "real world". Since a large part of what we do is business-to-business, we rarely happen upon our work in everyday life. So what a thrill when I glimpsed a truckload of IP Wood plywood rolling down I-240! (I snapped a pic with my cellphone camera while managing to stay in my lane, maintaing the same speed as the flatbed trailer next to me).



Then, Matt calls to my attention that they're using IP Wood at the in-fill development going up next door. I snuck over early the next morning before the work crew arrived and got these shots of our coverboard packaging, a little beat up but still "building a brand"!